adobo Festival of Ideas

Buy Tickets

Professional: Php 4,300 (VAT Inc.)
Student: Php 1,500 (VAT Inc.)

USD (International Rate) - USD 120
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Interested parties may send an email:


Drive and achieve the ambition of inspiring a generation of communicators, creatives, brand and business-builders. Equip them with information and inspiration to pursue their goals through a well-curated conference and festival.


The adobo Festival of Ideas will be packaged and promoted as a world-class event, comparable to those held in the region like Spikes Asia, Festival of Media and Rise.

7:00am Registration

9:00am - 6:00pm Conference

6:00pm - 8:00 pm Networking Party

Festival Highlights
Conference by Industry Idols
Exciting Exhibits
Networking Party by Industry Professionals

Past Sessions


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    Kitty Lun

    Head of Creative Shop, Greater China

    From humble beginnings, Kitty Lun started as a copywriter for Leo Burnett and slowly made her way up the creative department. She is now one of the rare creative talents with extensive experience working in Hong Kong, Taiwan and China.

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    John Merrifield

    Chief Creative Officer
    Google Asia Pacific

    John Merrifield is the Chief Creative Officer of Google Asia-Pacific, is best known for his work in TBWA for Adidas such as the “vertical football” billboards in 2003 in which two soccer players kicked a hanging football while suspended from skyscrapers, work that has won multiple gold lions at Cannes, multiple gold pencils at the One Show, the grand prix and multiple golds at the Clios, best of show twice and multiple golds at AdFest, multiple golds at Spikes Asia, multiple golds at AWARD, the ADC gold prize in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book.

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    Marcus Rebeschini

    Y&R Asia

    Y&R Singapore won The Republic of Singapore Navy account after being with Saatchi & Saatchi Singapore for 28 years. Y&R Asia has two Guinness World Records for its clients. In 2014 Marcus was named 'Advertising Creative of the Year' in Asia by Campaign Magazine and Y&R Asia became the No.2 Network Of The Year at Cannes Lions. In 2015 Y&R was the first ever agency from Asia to win an Award at SXSW and the only network in Asia to win the Bill Gates Cannes Chimera twice. Y&R Asia was crowned S.E.Asia Network of the Year by Campaign Magazine. Marcus Rebeschini continues as Chief Creative Officer of Asia for Y&R.

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    Josie Brown

    APAC Director of Digital
    J. Walter Thompson Melbourne

    Josie Brown is JWT’s APAC Director of Digital, has been with the agency for 5 years working with international clients across Asia to define and deliver digital marketing strategy for clients such as J&J, Unilever, Mattel and Treasury Wine Estates. Prior to joining the agency she worked at P&G as digital marketing lead, where her role was focused on digital transformation at a time where brands were spending less than 5% of marketing budgets on digital activities.

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    Wain Choi

    Senior Vice President & CCO
    Cheil Worldwide Inc.

    Wain Choi is currently a Senior Vice President and Chief Creative Officer at one of the largest advertising agencies, Cheil Worldwide Inc. He has had extensive experience in leading global brands such as Nike, Coca-Cola, Toyota F1, Kimberly Clark and Samsung. His works have been globally recognized, and his extensive jury duties include D&AD, Clio, Cannes Young Lions, and many other Asian awards shows.

    Wain also happens to have the distinction of being named one of Business Insider's "50 Sexiest Advertising Executives Alive".

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    Arthur Policarpio

    Head of Mobext
    Asia Pacific

    Arthur Policarpio is the co-founder and CEO of Mobext Philippines—the world’s largest mobile marketing agency network—and is a pioneer in digital and mobile marketing in Asia with more than 13 years experience. He was a jurist for the Mobile Lions Jury at the Cannes International Festival of Creativity, the Digital Marketing Jury of Spikes Asia, and the Mobile Jury of the Mobile Marketing Association APAC Smarties Awards.

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    Carlo Ople

    Chief Digital Officer
    Dentsu JaymeSyfu
    co-founder of

    Carlo Ople is the Chief Digital Officer of Dentsu JaymeSyfu, formerly DM9 Digit, which he co-founded in 2012. He also co-founded Prior this, he has also held various executive digital positions in TV5, Friendster, and Level Up! Games.

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    Ibba Rasul Bernardo

    Chief Executive Officer

    Ibrahim 'Ibba' Bernardo is CEO of founder and CEO of Sari Software Solutions, and COO/President of DSCVR, a virtual reality startup based out of Hong Kong. He has been working with marginalized and underprivileged groups by giving them access to relevant technology with projects like the Solar Energy Foundation's Ride for Light which brought solar energy to far-flung off-grid areas, E-Dalaw which enabled virtual visit of inmates by their indigent families, and for teaching blogging to underprivileged students living in slum areas.

    Ibba is a regular columnist for adobo magazine.

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    Anna Meloto-Wilk

    Human Nature

    With numerous awards under her belt, some of which are the Social Entrepreneur of the Year award and the Young Entrepreneur of the Year award in 2010, Anna's career is nothing short of amazing. The story of Anna's steadfast dedication to the environment transpired with her first child. After learning that disposable diapers take 500 years to deteriorate, Anna, with her husband Dylan, decided to use cloth diapers. The event sparked a unique and steady growing enterprise, which is called Gandang Kalikasan, Inc. The company, headed and founded by Anna, has been in the business for 8 years and counting, with a wide variety of naturally made products, and centring on the core values of being pro-Philippines, pro-poor and pro- environment.

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    Melvin Mangada

    Chief Creative Head
    TBWA\Santiago Mangada Puno

    The first Hall of Fame member of 4A's Creative Guild of the Philippines, Melvin Mangada recently led his agency to its record breaking sixth 4A's Agency of the Year and Best in Creative Awards and historic victory at the Campaign Brief Asia Agency of the year awards, bringing home 4 awards including Southeast Asia Creative of the Year. He is also consistently invited in global advertising festivals like Cannes Lions, Cli, Spikes and more.

    Aside from advertising, he serves as adjunct professor of advertising at the College of Fine Arts of University of the Philippines. He is also the producer of Brillante Mendoza's Thy Womb, the most internationally awarded Filipino film in 2012.

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    Tuomas Peltoniemi

    President, Asia & Innovation Director
    Digital Arts Network\Asia

    With more than 17 years in digital marketing, Tuomas has worked in the intersection of technology, strategy, creative and business since the late 1990's. As President, Asia and Innovation Director, Tuomas oversees Digital Arts Network and drives innovation, technology, and digital capabilities for TBWA\ across Asia. Tuomas was featured by Campaign Asia-Pacific as 40 under 40 to watch, awarded as Digital Specialist of the Year at the Hall of Fame awards in 2015, and the Stars of Martech – Digital Ace award in the Marketing & Tech Innovation Awards in 2016. He is also a regular speaker at digital industry events, and he has been involved in awards juries, such as Cannes Innovation Lions, Warc Prize for Innovation and Spikes Innovation, across multiple continents. Tuomas is also a startup advisor, mentor, and angel investor for innovative early stage technology startups.

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    Kotoko Koya

    Japan Representative

    After graduating from Keio University, Kotoko started her carrier in design management & PR. Kotoko have worked for some of legendary graphic designer such as Ikko Tanaka and type designer Matthew Carter in her early years and . After working in design industry for 6 years, she then built her carrier in advertising industry when she started working at Publicis Japan as account supervisor. Since 2012, Kotoko have been working for D&AD as Japan Representative.

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    Matthew Cua

    CEO and Founder

    With a creativity-driven mind, innovation is inevitable for Matthew Cua, Founder and CEO of Skyeye Inc., an Unmanned, Arial Vehicle (AUV) service and Design Support service company. The company was incubated in his alma mater inside Ateneo De Manila University under the wing of the Ateneo Innovation Center.

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    Pamela Pacete-Garcia

    Executive Strategic Planning Director
    J. Walter Thompson Philippines

    Graduating as a cum laude from the University of the Philippines-Diliman, it’s only been uphill for Pam Pacete-Garcia. She has made her mark as a consumer strategist, winning multiple awards, one of which is the prestigious Cannes Gold Lion.

Contact us

For inquiries about adobo FOI

adobo magazine
Unit 203, Bldg 1. OPVI Center
2295 Pasong Tamo Extension, Makati City 1231 Philippines
T: +63 2 845 0218 / +63 2 886 5351
F: +63 2 845 0217

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