adobo Festival of Ideas

30 November 2016 | Wednesday


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    Fergus O'Hare

    Head of APAC for
    Facebook Creative Shop

    Fergus O’Hare is the director of Facebook Creative Shop for Asia and the Pacific with 17 years experience as writer and creative director in global advertising agencies in Paris and New York for accounts such as Louis Vuitton, Dove, Coke, IBM, Motorola, Nestlé, IKEA, Duracell and Ford and winning countless awards, including Cannes Lion and the Effie Award.

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    John Merrifield

    Chief Creative Officer
    Google Asia Pacific

    John Merrifield is the Chief Creative Officer of Google Asia-Pacific, is best known for his work in TBWA for Adidas such as the “vertical football” billboards in 2003 in which two soccer players kicked a hanging football while suspended from skyscrapers, work that has won multiple gold lions at Cannes, multiple gold pencils at the One Show, the grand prix and multiple golds at the Clios, best of show twice and multiple golds at AdFest, multiple golds at Spikes Asia, multiple golds at AWARD, the ADC gold prize in Tokyo, multiple acceptances in D&AD, Communication Arts and The Work book.

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    Marcus Rebeschini

    Y&R Asia

    Y&R Singapore won The Republic of Singapore Navy account after being with Saatchi & Saatchi Singapore for 28 years. Y&R Asia has two Guinness World Records for its clients. In 2014 Marcus was named ‘Advertising Creative of the Year’ in Asia by Campaign Magazine and Y&R Asia became the No.2 Network Of The Year at Cannes Lions. In 2015 Y&R was the first ever agency from Asia to win an Award at SXSW and the only network in Asia to win the Bill Gates Cannes Chimera twice. Y&R Asia was crownedS.E.Asia Network of the Year by Campaign Magazine. Marcus Rebeschini continues as Chief Creative Officer of Asia for Y&R.

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    Wain Choi

    Senior Vice President & CCO
    Cheil Worldwide Inc.

    Wain Choi is currently a Senior Vice President Chief Creative Officer at Cheil Worldwide Inc. Headquartered in Seoul, Cheil was founded in 1973 and ranks as the one of the world’s largest advertising agencies.

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    Arthur Policarpio

    Head of Mobext
    Asia Pacific

    Arthur Policarpio is the co-founder and CEO of Mobext Philippines—the world’s largest mobile marketing agency network—and is a pioneer in digital and mobile marketing in Asia with more than 13 years experience. He was a jurist for the Mobile Lions Jury at the Cannes International Festival of Creativity, the Digital Marketing Jury of Spikes Asia, and the Mobile Jury of the Mobile Marketing Association APAC Smarties Awards.

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    Carlo Ople

    Chief Digital Officer
    Dentsu JaymeSyfu
    co-founder of

    Carlo Ople is the Chief Digital Officer of Dentsu JaymeSyfu, formerly DM9 Digit, which he co-founded in 2012. He also co-founded Prior this, he has also held various executive digital positions in TV5, Friendster, and Level Up! Games.

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    Melvin Mangada

    Chief Creative Head
    TBWA\Santiago Mangada Puno

    The first Hall of Fame member of 4A's Creative Guild of the Philippines, Melvin Mangada recently led his agency to its record breaking sixth 4A's Agency of the Year and Best in Creative Awards and historic victory at the Campaign Brief Asia Agency of the year awards, bringing home 4 awards including Southeast Asia Creative of the Year. He is also consistently invited in global advertising festivals like Cannes Lions, Clio, Spikes and more.

    Aside from advertising, he serves as adjunct professor of advertising at the College of Fine Arts of University of the Philippines. He is also the producer of Brillante Mendoza's Thy Womb, the most internationally awarded Filipino film in 2012.

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    Josie Brown

    APAC Director of Digital
    J. Walter Thompson Melbourne

    Josie Brown is JWT’s APAC Director of Digital, has been with the agency for 5 years working with international clients across Asia to define and deliver digital marketing strategy for clients such as J&J, Unilever, Mattel and Treasury Wine Estates. Prior to joining the agency she worked at P&G as digital marketing lead, where her role was focused on digital transformation at a time where brands were spending less than 5% of marketing budgets on digital activities.

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    Ibba Rasul Bernardo

    Chief Executive Officer

    Ibrahim ‘Ibba’ Bernardo is CEO of founder and CEO of Sari Software Solutions, and COO/President of DSCVR, a virtual reality startup based out of Hong Kong. He has been working with marginalized and underprivileged groups by giving them access to relevant technology with projects like the Solar Energy Foundation's Ride for Light which brought solar energy to far-flung off-grid areas, E-Dalaw and

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3,800 PHP - Regular Rate
1,500 PHP - Student Rate

90 USD - International Rate
Rates are exclusive of 12% VAT.

Early Bird Promo - 20% Discount

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